Carlsberg

Drink-IT® forms the IT basis for Carlsberg’s Asian expansion

In connection with Carlsberg’s expansion in Asia a new IT system needed to be introduced. The IT system had to meet the requirements of the brewery industry, and it had to be easy to use and implement. In addition the solution should be flexible and used as a core solution for all the new markets in Asia. The choice fell on Microsoft Dynamics NAV with Drink-IT® from NORRIQ with Tectura as strategic implementation partner.

Torben Melskens, Strategy Director Carlsberg IT: “Microsoft Dynamics NAV and Drink-IT® have already been successfully implemented in five of our companies in India, Vietnam, Laos and China, and we are working nonstop to get the system implemented in the rest of our Asian breweries in the emerging markets. There is no getting round the fact that Microsoft Dynamics NAV and Drink-IT® have been a great success for Carlsberg’.