Brick Lane Brewing Co., a brand-new independent Australian brewery, will be the most technologically advanced and efficient brewhouse of its size. The Brick Lane brewery is under construction in Melbourne, Australia, and is expected to be fully commissioned in early 2018.
Brick Lane is already producing a Lager and Pale Ale that have received tremendous feedback from the market and are available at selected venues in Melbourne, Sydney and Brisbane. “We developed the Lager in the Munich Helles tradition following a brewing trip to Munich by Jon Seltin and the Brick Lane team in early 2017. The Pale Ale is a new world expression of the style using Australian and US hops,” said founder Paul Bowker.
Striving for operational excellence with technology
Brick Lane Brewing Co. is determined to build a world class brewery that is best in class for a brewery of its size. For Brick Lane this includes the ability to streamline, simplify and automate business processes – from receiving raw materials to delivering beer to customers.
The ambitious brewery decided to overcome these challenges by ensuring that all of their business processes are based on best practices. Therefore, they set out to find a brewery management solution that could tie together their entire value chain into one efficient, seamless and intelligent workflow. They chose Drink-IT.
Backed up by industry expertise
“There has been a huge investment of capital, time and seasoned industry expertise in bringing the project together,” noted Bowker. Brick Lane was brought to life by founders Paul Bowker and Andrew Scrimgeour, who were joined shortly after by head brewer Jon Seltin. The company has substantial financial backing through a network of investors based in Australia, New Zealand and the UK. Extensive industry expertise comes from investors and staff with backgrounds across all the major Australian beer companies.