Drink-IT CRM Solution

With Drink-IT, NORRIQ offers a 360° solution based on industry knowledge of processes in ERP and CRM being supported by Business Intelligence. As stated in our previous newsletter, NORRIQ will invest heavily in our Drink-IT CRM solution this year. The solution is based on Microsoft Dynamics CRM 2011 and benefits from the technology enhancements Microsoft made to this powerful platform. As with Drink-IT NAV, we add the beverage specific functionality to meet the industries’ requirements.

Drink-IT CRM consists of two modules: CRM Sales and CRM Service. CRM Sales covers the processes to enhance the productivity of the sales representative. The accounts being pubs, retail, shops, .. are managed based on the channel specific approach. The sales rep has all the required information available at his fingertips online or offline on a PDA or tablet pc. Sales managers benefit from the sales team planning integrated with outlook and the sales analytics to take informed decisions. Marketing campaigns can be managed and followed-up on effectiveness.

With CRM Service the technician has all the information related to a pub available on his mobile device. The service manager plans the service tasks for the technicians. These tasks relate to the installation or repair of a fridge, periodic cleaning of the pipes, … On the road the technician reports on time spent, spare parts used and remarks or actions to take. This information is transferred back to Drink-IT NAV for the contract administration and cost allocation.

As our customers and prospects know the business better than we do, Drink-IT is currently looking for a business case to drive these developments together. 

What’s on your wish list for the ideal CRM solution? Let us know if you are interested!