Drink-IT Goes "Down Under" Together With Westons Cider

Westons Cider, producer of a wide range of ciders and perries, became a Drink-IT customer a couple of years ago and implemented the full product scope from finance, logistics, and production to quality management.

Westons Cider Product Range

Last October, Westons Cider has bought World Brands Australia (WBA), an Australian drinks distributor, as part of a strategy of consolidating their expanding international business. For several years Westons have had an existing trading relationship with WBA, who acted as the distributor for their brands into the Australian market. The purchased company will be renamed ‘Westons World Brands’ (WWB).

Westons World Brands also uses the Drink-IT solution. Doing so, the first company in Australia went live with Drink-IT!