Drink-IT Success Story By Carlsberg Continues

The Asian journey of Drink-IT started in mid 2007 when Carlsberg planned a clear expansion strategy in the Eastern region. Drink-IT thus became a viable product and a common ERP solution that supported Carlsberg growth in the region. After Carlsberg first successful implementation of Drink-IT in Vietnam, over the next 2.5 years other countries including Laos, India, Nepal and Malawi all made a smooth transition with Drink-IT.

Today, Carlsberg has implemented Drink-IT in China. Partner Tectura has initiated the 10th Drink-IT roll-out so far and it appears that the Chinese team will be moving on in the next coming years for Carlsberg. As of today almost 1,000 Carlsberg users are running business using Drink-IT ERP solution.