Drink-IT helps Pernod Ricard EMEA keep its leadership in wine and spirits across 44 markets.Simon Benett
IS Director, Pernod Ricard EMEA
Watch the case video on Pernod Ricard
Standardising processes across 44 markets requires a proven beverage business solution
Pernod Ricard group has a large portfolio of local and international wine, spirits and champagne brands, such as Havana, Chivas Regal, Absolut Vodka, Ricard, Ballantine’s, Martell, Mumm Champagne and Jacob’s Creek Australian wine.
Replaced ten IT systems with a single solution
Pernod Ricard EMEA operates in 44 markets with different languages and regulations. They were using ten different IT systems, which meant that it was difficult for them to standardise their processes.
To tackle these challenges, Pernod Ricard EMEA chose Drink-IT – a cost-effective and easy-to-use business software solution designed specifically for the beverage industry and built on best practice.
By implementing the Drink-IT solution from NORRIQ, the beverage company managed to replace its ten different IT systems with a single solution that enabled the company to standardise their business processes across their EMEA markets, cope with different regulations from country to country, and work more effectively across all their markets.
Achieved a competitive advantage
Having an operational competitive advantage across markets has become a priority for Pernod Ricard, and in using Drink-IT to centrally manage, harmonise and standardise the company's business processes, they have been able to achieve this.
Drink-IT has enabled them to make their processes more transparent and efficient, while at the same time taking account of various differences between the EMEA markets.
In addition, Pernod Ricard benefits from the built-in best practices that seamlessly integrate and optimise the company's entire value chain – enabling transparency and better control of the different processes, from purchasing and inventory, to sales and financial reporting.
Another important benefit for Pernod Ricard is having clear insight into its EMEA business through easy access to data in a single solution. This ensures increased internal control and provides the optimal management of the company.
With Drink-IT’s discount management tools, Pernod Ricard can efficiently handle everything from one-off and temporary discounts, to permanent discounts or promotions for customer groups or specific customers. It also lets the company track the results of discounts, promotional activities and much more.