Drink-IT prepares for the next level with new internal organisational change

Drink-IT has been on an amazing journey. Today Drink-IT is used all over the world by a wide range of different companies within the international beverage industry – including some of the world´s largest and most successful beverage players. A recent organisational change will support and accelerate the growth even further.

NORRIQ Belgium Tremelo Office

Tap into a state-of-the-art beverage management software solution

Many beverage companies find it increasingly demanding to perform in a market that is characterized by increasing competition, continually changing opportunities and new customer demands. More and more companies see the value of tapping into the power of state-of-the-art beverage management software solutions that help them embrace change and bring flexibility, productivity and efficiency to the heart of their business. This is why Drink-IT has experienced tremendous growth over the past years.

What is Drink-IT?

Drink-IT is a complete and easy to use beverage industry software solution that covers a beverage company’s entire value chain, and addresses all the unique challenges beverage producers and distributors face. Today Drink-IT is installed in more than 45 different countries, has over 4,000 users, and is the third-largest Dynamics NAV based industry solution in the world.

New internal organisational changes

Drink-IT has big ambitions for the future and wishes to grow its footprint further in the international beverage industry. In order to support this journey Drink-IT recently made some internal organisational changes. The changes are aimed at creating a more agile and international organisation that will enable the Drink-IT team to support the growing client base better and secure even more frequent releases of new value-adding functionality for Drink-IT users.

Sarah Broux will be managing the new Drink-IT organisation and will be responsible for the future direction of the solution. A new international sales organisation that will be managed by David Ashmore has been established. A new international service delivery organisation has also been established and will be managed by Colin Crow. Product development & innovation will be managed by Inge Vroonen, and the international customer care function will be managed by Sylvie Weltens.