Best practices power Australia’s newest independent brewery

Brick Lane Brewing Co., a brand-new independent Australian brewery, will be the most technologically advanced and efficient brewhouse of its size. The Brick Lane brewery is under construction in Melbourne, Australia, and is expected to be fully commissioned in early 2018.

Brick Lane Brewing Co.

Brick Lane is already producing a Lager and Pale Ale that have received tremendous feedback from the market and are available at selected venues in Melbourne, Sydney and Brisbane. “We developed the Lager in the Munich Helles tradition following a brewing trip to Munich by Jon Seltin and the Brick Lane team in early 2017. The Pale Ale is a new world expression of the style using Australian and US hops,” said founder Paul Bowker.


Striving for operational excellence with technology

Brick Lane Brewing Co. is determined to build a world class brewery that is best in class  for a brewery of its size. For Brick Lane this includes the ability to streamline, simplify and automate business processes – from receiving raw materials to delivering beer to customers. The ambitious brewery decided to overcome these challenges by ensuring that all of their business processes are based on best practices. Therefore, they set out to find a brewery management solution that could tie together their entire value chain into one efficient, seamless and intelligent workflow. They chose Drink-IT.


Backed up by industry expertise

“There has been a huge investment of capital, time and seasoned industry expertise in bringing the project together,” noted Bowker. Brick Lane was brought to life by founders Paul Bowker and Andrew Scrimgeour, who were joined shortly after by Head Brewer Jon Seltin. The company has substantial financial backing through a network of investors based in Australia, New Zealand and the UK. Extensive industry expertise comes from investors and staff with backgrounds across all the major Australian beer companies.


Delivered by local Drink-IT partner Dialog Dynamics

“We´re proud to see that yet another ambitious brewery like Brick Lane has chosen Drink-IT as their brewery management solution. Brick Lane´s Drink-IT project will be fronted by our local Australian Drink-IT partner Dialog Dynamics, and we are excited to see the solution go live early 2018,” says Dominique Cnockaert, International Business Development Manager at Drink-IT.

Dialog Dynamics has delivered Dynamics NAV to many clients since first becoming a “Navision” partner in 1998, and has long standing relationships with industry specialists that extend the functionality of NAV through the development of their add-on modules.

“When approached by Brick Lane Brewing Co. to provide business systems for the newly established business, we proposed Dynamics NAV and sought out Drink-IT, the clear leader in the brewing industry from the Microsoft Partner Network. After the first demonstration, representatives from Brick Lane and our consulting team were confident that Drink-IT was the feature rich, mature product we were looking for and the partnership between the three parties was cemented,” says Hamish Reid, Account Executive at Dialog Dynamics.

“The Brick Lane team is ambitious with their growth plans and Dialog looks forward to assisting them consistently delivering quality products to market at a competitive price point, with Drink-IT’s integrated sales, manufacturing, supply chain and financial management systems,” he continues.

Read more about Brick Lane Brewing Co. here:

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10 success stories from leading breweries

We have collected 10 success stories on how leading breweries have overcome a wide variety of different business challenges by means of technology in a casebook called "10 success stories from leading breweries - Learn how your peers made beverage a better business with IT".