NORRIQ announces new organizational structure

To enable future growth, NORRIQ announces a new organizational structure and a change in management. The change was announced at the company´s annual internal kick-off meeting.


New organizational structure

To enable future growth, NORRIQ has decided to change its organizational structure. Former Country Manager of NORRIQ Belgium, Alex Vandereycken, has been appointed EVP Business Development. Alex Vandereycken will be responsible for the Business Development of the Benelux, DACH and North Africa region, including the Global accounts and the newly separated NORRIQ Beverage Unit.

NORRIQ has decided to separate its turn-key solution for the beverage industry and instead establish a dedicated NORRIQ Beverage organization. The new NORRIQ Beverage unit will be driven by Sarah Broux (Industry Director) and Luc Vandeweyer (Sales Director). Peter Moerman, who has been appointed new EVP Operations, will be responsible for the Operations of the region.

We must evolve our organizational structure to accelerate our business growth. This is a logic step forward that will secure continuously growth for both NORRIQ locally and internationally, “ says CEO Bo Martinsen, NORRIQ.

New General Manager for NORRIQ Benelux

Jurgen Broos has been appointed new General Manager for NORRIQ Benelux. Jurgen Broos, former Sales Manager of NORRIQ Belgium, has 11 years of experience within the NORRIQ organization. Jurgen Broos co-leads the business in close corporation with the Belgian senior management team Steven Vanmol (Operations Director ERP) and Stijn Hannes (Operations Director CRM & BI).

“NORRIQ is heading towards a bright future with a solid growth. We will keep on focusing on delivering 360° solutions with highly qualified, passionate people who execute according to our strong company values,” says Jurgen Broos, the new General Manager of NORRIQ Benelux.

For further information (press only) please contact:
Alex Vandereycken,  EVP Business Development, NORRIQ.
Please e-mail to or phone +32 477 66 74 44

Jurgen Broos, General Manager, NORRIQ Benelux.
Please e-mail to or phone +32 473 87 82 48



The NORRIQ Group provides consultancy services and IT solutions with a main focus on the Microsoft Dynamics platform.

With a strong focus on individual customers, NORRIQ strives to meet the customers´ growing need for 360° Microsoft Dynamics-based solutions characterized by deep integration of the core ERP system and add-on solutions such as e­-business, CRM, Business Intelligence and collaboration software. Furthermore, the Group offers operational and maintenance services such as ongoing support, security and hosting.

NORRIQ's strategy is to ensure that any customer in any company and any industry, will benefit from exceptional standards of service.

The NORRIQ Group is represented in Denmark, Belgium, Germany and Tunisia. NORRIQ’s staff includes some of the most experienced Microsoft products and solutions consultants, counting 300 employees.